Trusted Financial Practitioner TrFP® Awards

In the dynamic landscape of financial services, trust and quality are paramount. The Insurance and Financial Practitioners Association of Singapore (IFPAS) recognizes this critical need and is proud to launch the Trusted Financial Practitioner® (TrFP®) Awards once again—following a successful inaugural year, the TrFP® Award returns for its second year, continuing to set a new benchmark of excellence and professionalism for qualified Financial Consultants.

The TrFP® Award stands apart from conventional recognitions by aligning closely with Singapore’s regulatory expectations, emphasizing the essential elements of trustworthiness and the high standards upheld across the industry. With a rigorous and holistic selection process, the TrFP® Award is not solely based on production metrics like first-year commission. Instead, it evaluates candidates across a range of criteria designed to uphold exceptional service, strong ethics, and meaningful client relationships.

What truly distinguishes the TrFP® Award is the level of endorsement it requires from industry leaders. Recommendations by awardees’ company heads or C-suite executives add an authoritative layer of validation—attesting not only to the consultant’s performance but also to their character and integrity. Complementing this are testimonials from clients, which highlight the real-world trust and positive impact these Financial Consultants have established.

Continuous learning and professional development remain core tenets of the TrFP® Award. Recipients are expected to consistently upgrade their knowledge and capabilities to stay ahead of industry trends and provide clients with expert, personalized financial guidance.

The TrFP® Award is more than just a recognition—it’s a professional commitment to excellence, integrity, and client-centricity. IFPAS is proud to champion this initiative for a second consecutive year, reinforcing the importance of building trust and long-term value in every financial journey.